WE SUBSCRIBE to a free marketing newsletter in which the author tells us he intends to lose 20kg.
After only six weeks, he's halfway there. He says it's easy if you commit yourself to a plan.
In our view, he's overlooking another important ingredient -sustaining the plan.
Have you ever noticed how you can introduce new ideas to a business and within weeks your staff revert to the old systems? Sustaining change is the hard part.
It takes a nano-second to make a change but a lifetime to sustain it. I must drop a line to my marketing mate, in five years time, to see whether he managed to keep off that 20kg. That will be the real test.
He's very determined; I think he'll succeed.